Publishing and Communication
In the field of publishing and communication, Beijing Institute of Graphic Communication (BIGC) leverages its strong industry focus in publishing and media while deeply integrating cutting-edge technologies such as artificial intelligence and big data. It actively explores content production, communication models, and user behavior in the era of intelligent media. With the core goal of cultivating interdisciplinary talent in publishing and communication, BIGC has built a practice-oriented and theory-driven educational system, promoting collaborative innovation among industry, academia, and research. By strengthening faculty development and establishing high-level academic platforms, it continuously enhances its research capabilities and is committed to addressing key challenges in the field, such as digital copyright protection, content risk management, and media convergence. BIGC has developed distinctive strengths in the integrated development of artificial intelligence and publishing and communication, providing forward-looking theoretical support and technical solutions to help drive innovation and transformation in the publishing and communication sectors in the era of intelligent technology.
Architecture of Interdisciplinary Research Directions in Publishing Studies
Held Consecutive Sessions of the International Summit on Publishing Education
Project “Digital-Intelligent Technology Research and Application Demonstration for the Full Lifecycle of Sci-Fi IPs” Approved under the Beijing Science and Technology Program
Undertook Phase I of the “Bookish Beijing—Digital Platform for Nationwide Reading” Development Project
Hosted the Professional Salon of the 2024 Beijing Culture Forum: “Cultural Trends—AI Empowering a New Wave of Nationwide Reading”
Function Map of “PubGPT”—Intelligent Publishing Model by BIGC
