Beijing Institute of Graphic Communication (BIGC) upholds the mission of “inheriting and promoting printing civilization, and innovatively developing publishing culture,” pioneering higher education in publishing and printing in China. BIGC is affiliated with the Beijing Municipal Government and jointly administered by the Beijing Municipal People’s Government and the National Press and Publication Administration. Over the course of more than 60 years of development, BIGC has become a high-level, full-time institution of higher education with distinctive characteristics. It excels in three major areas—publishing and communication, printing and packaging, and design and art—and fosters coordinated development across engineering, humanities, arts, and management disciplines. As the only educational institution in China with a disciplinary focus on publishing and a commitment to cultivating talent for the entire publishing and media industry chain, BIGC is widely recognized as a prestigious institution in the field.
Mission
To inherit and promote the legacy of printing civilization, and to innovatively advance publishing culture.
Vision
To become an institute of publishing with Chinese characteristics and international renown.
Motto
Uphold integrity and embrace innovation; stay committed and act with diligence.
Spirit
Stay true to the mission, shoulder responsibilities with courage, strive for self-improvement, pursue hard work and entrepreneurship, follow inherent rules, actively explore, work in unity, and seek pragmatic development.
History
1958
The Ministry of Culture established the Cultural Institute, the predecessor of Beijing Institute of Graphic Communication (BIGC), marking the beginning of higher education in publishing and printing in China.
1960
The Cultural Institute began enrolling undergraduate students in four majors, including editing of social science books, museology, and offset printing.
