2025-10-24 Source：Foreign Affairs Office
BIGC Makes a Remarkable Debut at the 77th Frankfurt Book Fair
From October 15 to 19 local time, the 77th Frankfurt Book Fair was grandly held at Messe Frankfurt, Germany. Beijing Institute of Graphic Communication (BIGC) was invited to participate in the event for the first time, and with its distinctive exhibition content and dynamic academic activities, it became one of the major highlights of the fair.
BIGC Shines at the 77th Frankfurt Book Fair
At this year's book fair, BIGC presented the theme "Books · Art · New Voices — The 'Beauty of China' Series". BIGC carefully selected dozens of classic works that represent its distinctive strengths in publishing and book design for international exhibition.
The exhibits encompassed multiple dimensions of the beauty of Chinese culture, Chinese art, and Chinese digital art. They included Heart's Journey Within: Seal Engravings by Tian Zhongli and The Vitality of All Things—seal engraving collections by BIGC President Tian Zhongli; exquisitely bound works jointly created by BIGC faculty and students, such as The Worldly Phases: Autumn (in dragon-scale binding) and The Grand Canal: Flowing Through Time (in scroll and accordion bindings); as well as digital art pieces from Beijing Art and Technology Electronic Publishing House, including the ink animation New Adaptations of Fables and The Chinese Good Stories Series. Together, these works vividly showcased the unique charm of Chinese culture and BIGC's strong capabilities in publishing.
Exhibition of the BIGC's Featured Works
During the book fair, the booth of BIGC attracted the attention of a large number of visitors from both China and abroad. Officials from the Chinese Embassy and Consulates in Germany and the Import and Export Administration Bureau of the Publicity Department of the CPC Central Committee visited the booth in person and spoke highly of the works exhibited by BIGC. Ye Wenfang, Deputy Dean of BIGC School of Publishing, gave a detailed introduction to guests about BIGC's distinctive academic profile and disciplinary strengths, as well as the unique production techniques and binding features of The Worldly Phases: Autumn (in dragon-scale binding), which received widespread acclaim.
On October 17, BIGC and the Association of International Publishing Education co-hosted the academic salon titled "Beyond Borders: Future of International Publishing Education".
Academic Salon "Beyond Borders: Future of International Publishing Education" Held
Leaders from the Import and Export Administration Bureau of the Publicity Department of the CPC Central Committee, along with more than 30 scholars and experts from domestic and international universities and the publishing industry, attended the salon. The event focused on topics such as the practice and contemporary value of international publishing education and deep collaboration to reshape the new ecosystem of publishing education. The atmosphere was lively, with guests sharing their insights and perspectives, providing valuable ideas for the future development of international publishing education.
Salon in Session
Discussing the Future of International Publishing Education Together
This visit to the Frankfurt Book Fair not only showcased BIGC's innovation and the unique charm of Chinese culture, but also demonstrated an open and proactive approach in engaging deeply with the international publishing community, thereby building a solid bridge for cooperation between Chinese and foreign publishing sectors. It also allowed overseas readers to develop an objective perception and understanding of China, helped inject new meaning and vitality into deeper mutual learning among civilizations, and further enhanced the international reputation and influence of BIGC.
This exhibition marks an important step in BIGC's internationalization strategy. Looking ahead, BIGC will continue to deepen international cooperation and elevate collaboration between Chinese and foreign publishing sectors to a new level.
