2025-05-08
Morning Light Initiative — Warm Breakfast Support Program for BIGC Students
Event Introduction: To help students quickly adjust to the rhythm of the new semester, the Student Union of Beijing Institute of Graphic Communication (BIGC) launched the “Morning Light Initiative,” a heartwarming campus engagement campaign that offers breakfast support through an innovative format: “Share Your Winter Break Story for Breakfast.” Students on campus could scan a QR code to submit a 100-character winter break story or a new semester goal (“flag”) for a chance to win breakfast vouchers. Winners not only received a customized breakfast, but also had the opportunity to join roundtable discussions with BIGC leadership to share their thoughts on personal growth and development. The initiative used food to brighten mornings and created a meaningful bridge for dialogue between students and BIGC.
